From specialist healthcare to local trades, we help businesses dominate their local market on Google. Here are the numbers to prove it.
Healthcare / Orthodontics
Gerrards Cross, Buckinghamshire
The challenge: A specialist orthodontic practice with a world-class clinician but almost zero online visibility. They ranked only for branded searches, had thin service pages under 300 words, and an underoptimised Google Business Profile. Monthly organic sessions sat at just 1,240.
What we did: We rebuilt their content strategy with 1,500+ word service pages, launched location-specific landing pages across Buckinghamshire, built 65+ local citations, and ran a systematic review generation campaign that took their Google rating from 4.6 to 4.9 stars with 340% more reviews.
| Keyword | Before | After |
|---|---|---|
| Orthodontist Gerrards Cross | #8 | #1 |
| Specialist Orthodontist Near Me | Not ranked | #2 |
| Children's Orthodontist [Town] | Not ranked | #1 |
| Private Orthodontist Buckinghamshire | #24 | #3 |
Catering Services
MJT Catering Service, Watford, Hertfordshire
The challenge: A family-run catering company with over a decade of experience and a brilliant local reputation, but virtually invisible on Google. Their Google Business Profile lacked proper service categories, they had no service-specific pages, and competitors with more reviews were capturing every online enquiry.
What we did: We localised their GBP naming and categories, created dedicated landing pages for each catering service (office, wedding, funeral, party, private events) with geographic modifiers, cleaned up NAP consistency across all directories, and launched a review generation campaign.
| Keyword | Local Pack | Organic |
|---|---|---|
| Catering Service Watford | #1 | #1 |
| Private Event Catering Watford | Visible | #1 |
| Funeral Catering Watford | #1 | #1 |
| Office Catering Watford | #1 | #1 |
| Wedding Catering Watford | Top 3 | Top 3 |
"It certainly took all the stress away... The food was fabulous, and there were so many compliments."
HVAC / Heating
The DC Group, North London
The challenge: A respected HVAC specialist serving North London with an outdated GoDaddy website. No mobile responsiveness, no local SEO, no structured data, no speed optimisation. Despite a strong reputation, they were essentially invisible online and losing business to better-ranked competitors daily.
What we did: Full WordPress migration with mobile-first design. Location-specific service pages for 8 North London boroughs. Google Business Profile overhaul. Industry-specific citations on Checkatrade and TrustATrader. Seasonal content strategy with emergency service guides.
| Metric | Before | After |
|---|---|---|
| Mobile Engagement | Low | +280% |
| Bounce Rate | 78% | 34% |
| Session Duration | 0:45 | 3:20 |
| Phone Enquiries (Organic) | Baseline | +65% |
| GMB Phone Calls | Baseline | +290% |
| Direction Requests | Baseline | +380% |
Interior Design
Julian Hurst Interiors, Finchley, North London
The challenge: An established interior design practice in Finchley with a strong portfolio but poor local search visibility. Stuck on a .com domain with weak UK authority, no Google Maps presence, and no location-targeted content. Potential clients were finding competitors instead.
What we did: Full domain migration from .com to .co.uk with comprehensive 301 redirects. Google Business Profile optimisation. Local citation building across UK directories. Local schema markup implementation. Town-specific landing pages targeting Barnet, Muswell Hill, and Hampstead.
| What We Did | Impact |
|---|---|
| .com to .co.uk domain migration | Stronger UK search authority |
| Town-specific landing pages | Local traffic surge |
| Google Maps optimisation | Map Pack visibility |
| Local schema markup | Rich search results |
| UK citation building | Domain trust signals |
"We've achieved this through collaboration that created a powerful campaign gaining real traction. We're very happy to provide this review and give 5 stars to Nish and his team."
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